Introduction We have a simple idea: tea pressu is a great way to brew your own iced tea. We are using this idea to help people make better, more flavorful iced teas at home. But we also have a powerful product idea, one that can be turned into a successful business. It’s the power of … Read more

Introduction I am a member of the Patisserie Paris team, and I’ve written this post for my colleagues. We’re sorry to report that our office in Paris has become too small. And we don’t have the time to build a new one here in London, so we are going to have to open our doors … Read more

Intro I know what you’re thinking. ‘Isn’t that a food court?’ Well, it is, but not like any other food court. No, it is a shopping mall with a food court. It is the world’s first secure shopping mall. And I mean that in the most literal sense of the word: We have built an … Read more

Introduction A friend of mine remembers going to a dim sum restaurant for the first time. He fell in love with the dim sum. “This is the most delicious food I have ever eaten,” he said to his friends. He frequently went to dim sum restaurants throughout his life as a foodie, but he had … Read more

Introduction Salted egg calories? How many eggs do you need to make one calorie? Whether or not salted egg calories is a good marketing idea, it’s certainly a very smart marketing idea. Remember that while people do sometimes get the message they want and will read your copy and click on your links, there are … Read more